Photo Credit: aChord
At a time when Israeli society is deeply fractured and political uncertainty runs high, understanding where the Israeli public is—how people feel and where they stand—has never been more important. aChord–Social Psychology for Social Change, a New Israel Fund of Canada project partner, is on the front lines of this work. Grounded in behavioural science and social psychology, aChord helps bridge divides by identifying the narratives, perceptions, and emotional drivers that shape Israeli public opinion on some of the most pressing issues of our time—peace, security, democracy, and coexistence.
aChord’s recently released new findings show just how deeply public trust in the government has eroded. According to their data, 72 per cent of Israelis believe the Prime Minister should resign, and nearly two-thirds support holding early elections. And while these statistics tell us a lot about current Israeli public sentiment, aChord is taking them a step further: In May, the organization started reshaping how it communicates its findings by transforming hard numbers into compelling, accessible narratives. Their goal is to increase public engagement and ensure the insights they find in the numbers have real impact—that they fuel meaningful public discourse and action.
At the recent People’s Peace Summit, aChord conducted specialized research to identify what inspires hope among Israelis for a future regional peace agreement. This kind of research goes beyond headlines—it reveals the human motivations that could guide a more hopeful path forward, even in dark times.
aChord‘s work helps to power the messaging of NIF core grantees like Citizens HQ and Mehazkim. By applying their deep expertise in psychological framing and audience analysis, aChord helps ensure that values-based advocacy resonates widely—and effectively.